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Role Model Day in the Live Music Production Industry

Álfrún Kolbrúnardóttir Eftir Álfrún Kolbrúnardóttir
25. April, 2023
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Role Model Day in the Live Music Production Industry
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SheSaidSo Iceland and Women in Live Music Present Role Model Day in the Live Music Production Industry

Women in Live Music and SheSaidSo Iceland are excited to announce a special event on Thursday, April 27, at the Wasabi Room in Hafnar.Haus, Reykjavík, at 16:00 GMT. This event aims to highlight women role models in the live music production industry and provide valuable insights for young women and students aged 16 and above who are interested in pursuing a career in live concerts and productions.


The event will feature three accomplished women from the live music industry who will share their experiences and expertise. The esteemed role models include Erin Lynch, a tour manager from Iceland/Sweden; Bianca Larsen, a stage manager from Denmark (via video); and Malle Kaas, a sound engineer from Denmark (via video). The event will be moderated by SheSaidSo Iceland, an organization that empowers and advocates for women in the music industry.

  • Erin Lynch is the owner and operator of FlyingFox AB, a production and event management company based in Stockholm, Sweden, with over 25 years of experience in live production and events. She has worked with Icelandic artists such as Sólstafir, Sycamore Tree, Vévaki, and Einar Vilberg, among other international acts. She has also been involved in events such as Secret Solstice Festival and Iceland Airwaves, and serves as a booking agent for Doomstar Bookings in the Netherlands.
  • Bianca Larsen is a freelance stage manager with a decade of experience, working with national and international artists at festivals such as Heartland Festival, Copenhell, and The Green Concerts, as well as other pop-up events.
  • Malle Kaas is a live sound engineer with over 20 years of experience in the music industry. She has worked with bands, venues, and festivals across Northern Europe, and co-founded the European organization Women in Live Music in 2017, which now boasts over 5,000 members and organizes workshops across borders.

The event will kick off with an introduction of the role models, where they will share their journey of entering the music industry and insights from working on tour with bands and at major festivals. Attendees will have ample opportunities to ask questions and engage in networking sessions following the presentations.

This event is a unique opportunity for young women and students interested in live music production to learn from accomplished role models and gain valuable insights into the industry. Women in Live Music and SheSaidSo Iceland are committed to promoting gender diversity and inclusivity in the music industry and empowering aspiring professionals to pursue their passion for live concerts and productions.

Don’t miss out on this inspiring event! Join us on Thursday, April 27, at the Wasabi Room in Hafnar.Haus, Reykjavík, at 16:00 GMT. The event is free to attend. For more information, please visit Shesaidso on Facebook.

About Women in Live Music:

Women in Live Music is a global organization that aims to empower and support women in the live music and event production industry through networking, mentorship, education, and advocacy. For more information, visit https://womeninlivemusic.eu/ 

About SheSaidSo Iceland:SheSaidSo Iceland is a leading organization that promotes gender diversity and inclusivity in the music industry in Iceland. The organization strives to create a supportive and empowering community for women in music through various initiatives and events. For more information, visit https://www.shesaidso.is/

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